To be or not to be use-friendly a user friendly website…That is the question?
There is a saying on the web that everything we need is just a click away, but is it really? I have found myself surfing through endless amounts of information on the Internet when writing a papers for some of my classes. Some sites are user-friendly and others make you you do way to much work only to find out that they were useless to begin with.
In the book “Don’t make me think”, the author points out some great points when it comes to sifting through the Web to find the user-friendly sites. For a site to be user-friendly the designer must not make the user think at all. The user should be able to scan the site over in a couple of glances and know exactly what they should do next. After reading a couple of chapters from this book it just dawned on me how much unnecessary time is spent trying to find information on sites on the Web. Krug says it perfectly, “The point is, when using the Web every question mark adds to our cognitive workload, distracting out attention from the task at hand. The distractions may be slight but they add up, and sometimes it doesn’t take much to throw us off” (Krug, 2000). I think Barnesandnoble.com is a pretty user-friendly site when it comes to looking for books. I know that I can search for what I am looking for my title or author and with in two clicks I have a whole list of options.
Krug challenges people to think about effective ways to design Web pages so that they are easy to access and not distracting. Some things that he encourages readers to do is to realize a few facts of life when it comes to the Web are:
1. Most people don’t read the entire Web page, they scan them for the inforamtion they are looking for. The important stuff should stand out and be easy to access. The reason for this is because more often than not people on the Web are looking to get information quickly. Most people don’t sit down and read a newspaper from cover to cover, they skim the paper and read what interests them or they read enough to get a basic understanding of the story.
2. “We don’t make optimal choices. We satisfice” (Krug, 24). It is assumed that as a Web surfer we will make the right choices when viewing a website but in all honesty we don’t always make the best choices. “…we choose the first reasonable option, a strategy known as satisficing. As soon as we find a link that seems like it might lead to what we’re looking for, there’s a very good chance that we’ll click it” (Krug, 24). I am guilty of satisficing. I would rather take a wild guess about whether this is what I am looking for but I have to admit that after a while of wrong guesses I find myself wanting to give up.
3. “We don’t figure out how things work. We muddle through” (Krug, 26). I personally would rather try to figure something out before ever attempting to read the directions especially when it comes to technology. This can be good and bad but I am sure the bad outweighs the good unless of course your a genius.
With all this being said, Krug provides some great tips to weed out the non user-friendly sites. The sites that master the concepts above will have a promising future because they are easy to use and as they receive more hits they will be on the top of the search list when you google a certain topic.